Expression of Family Involvement

Added Value or Downside

Company Overview: Provide a company name, industry, and a brief mission statement

Branding Approach: Decide how prominently family ownership will be featured in branding. Explain why you chose this approach.

Marketing and Messaging:  Define the company’s slogan, key brand message, and target audience. How will you engage customers?

Competitive Positioning: Analyze competitors and describe how your company will differentiate itself.

Summarize the Final Pitch: 3-5 bullet points on key branding decisions.