MN7032SR

Marketing in the Digital World  

Academic Year 2024/25

Assessment 1

Group Presentation

(Maximum of 10 slides and 500 words)

First Marker:

Second Marker:

Title of presentation:  Group Presentation on ComfortAir Plc.

Assessment criteria

Level of achievement

1st

Marker

2^nd  

Marker

Market Analysis

(25 marks)

1. Executive Summary (5 marks)

2. Analysis of the business environment using actual and current information sources to support your analysis using analytical tools such as PESTLE etc. (10 marks)

3. Briefly outline industry dynamics such as competition, regulatory environment, fuel crisis, staffing using analytical tools such as Porter 5 Forces etc to analyse current facts / figures and provide evidence to support your analysis. (10 marks)

Segmentation, Targeting and Positioning

(20 marks)

Research to identify the STP strategy to be deployed by the company. Quantify key segments, targeting and positioning

(20 marks) 

Critical evaluation

(20 marks)

Compare and contrast the company’s STP strategy with at least 2 main competitors  

(20 marks)

Challenges and Barriers

(15 marks)

Main challenges and barriers facing ComfortAir Plc.

(15 marks)

Drivers to success

(10 marks)

Key drivers for ComfortAir Plc. to succeed. Ensure relevance to marketing, supported by the reliably sourced current data and facts

(10 marks)

Presentation

(10 marks)

Demonstrate professional presentation skills, to include in-text citation and references in the ppt slides (10 marks) 

                                                                        Total marks

          Areas for improvements

From First Marker

Knowledge and understanding

Analysis and evaluation

From Second Marker

Knowledge and understanding

Analysis and evaluation

Agreed Mark

First marker’s marks/date:                                           

Second marker’s marks/date: